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Storytelling in Life Sciences Sales: Harnessing Emotional Impact for Strategic Influence
In the life sciences sector, where the stakes are high and the topics complex, the ability to convey information effectively is critical. Storytelling emerges not just as a tool for engagement but as a strategic asset in the sales and coaching process. While data drives decisions, the human element… Read More
The Benefits of Employee-Driven, Collaborative Life Sciences Coaching
Field coaching plays a pivotal role in any Life Sciences Playbook. Typically, this involves a manager accompanying a sales representative on their rounds, followed by a Field Coaching Report (FCR) that captures observations and feedback. This traditional approach focuses on manager-driven insights, but evolving this to a collaborative, two-way… Read More
5 Survival Lessons From the Life Sciences Coaching Trenches
As coaches and managers in Life Sciences, we spend a lot of time and energy making sure our teams are okay. We worry about how to give feedback in a way that will build them up and give them confidence to grow. We worry about how to talk and… Read More
Coaching Your Coaches: A Strategic Imperative for Life Science Sales
Effective coaching is a fundamental requirement for Life Science Sales — but that requirement doesn’t end with coaching sales teams. To truly excel, organizations must also focus on developing the skills of their coaches. Successful sales strategies in life sciences hinge on exceptional coaching due to the intricate… Read More